As the 2019 season approaches, Shell Shocked Racing solicited the help of Tim Kruse at High Side Design to develop their new team logo.
Armed with nothing more than a sketch on a napkin, team crew chief Kevin Baldwin visited with the staff at High Side Design trying to convey what he envisioned in his mind. A couple of weeks later, the new design was developed and presented to the team. Instantly the team knew Tim had hit it out of the park.
"Tim did a great job seeing my vision from that napkin and nailed what we were thinking the first time. We are very proud of the new logo and will have it prominently displayed everywhere we can" stated Kevin Baldwin. For those of you who recognize the team turtle decals, do not worry, Sheldon the shaking turtle will be featured on the cars as well. "Sheldon has ridden on the cars with Riley for 4 years now, i don't see that changing any time soon."
Look for the new logo and Sheldon this coming season at Mini-Indy and other USAC .25 events this season.
- Charles Baldwin on Jan 27, 2019
- Article Date: 1/27/2019