MotorTrend and High Performance Expo Announce Partnership
Eric Schwab, MotorTrend’s Chief Commercial O icer, joins HPX Advisory Council
CHARLOTTE – MotorTrend Group, a Warner Bros. Discovery company, and the High Performance Expo (HPX) announced today that the two have formed a strategic alliance to bring the best of business and enthusiast elements to the inaugural HPX. Details of the partnership are still to be announced but promise to bring high-quality and engaging opportunities to the June 2025 show.
“By partnering with HPX for an all-new show focused on the cutting edge of automotive performance innovation, MotorTrend sees massive opportunities to develop activations that cater to both the growing racing and aftermarket sectors,” said Eric Schwab, Chief Commercial O icer of MotorTrend. “We look forward to bringing decades of world-class automotive knowledge and experiential expertise to the inaugural High Performance Expo.”
In addition, HPX recently announced that Mr. Schwab joined the newly formed HPX Advisory Council as a Charter member. The council, which is comprised of a wide-variety of auto racing and automotive-related aftermarket industry leaders and experts who will provide long-term consultation and advice, share opinions and perspectives, study issues and develop recommendations to help build the long-term growth of the annual show.
“HPX is thrilled to partner with MotorTrend and have Eric Schwab on our Advisory Council. The support of MotorTrend’s Senior Leadership, on the team will raise the bar in our e orts to bring the newest and most exciting show to the industry and enthusiasts,” said Dana Teague, HPX general manager.
MotorTrend and other entities in its portfolio, like Hot Rod and Super Street, are developing concepts and activations to merge business and consumer experiences in a way that is seamless for all segments of the industry.
Mike Galimi, Hot Rod’s network director, said “Coming o the wildly successful Hot Rod Power Tour, this partnership with HPX and our parent company, MotorTrend, helps us get closer to enthusiasts and the kinds of events and activations we are committed to bring to the industry.”
The inaugural High Performance Expo (HPX), the exclusive business and enthusiast show of the North Carolina Motorsports Association (NCMA), will be held from June 3-5, 2025, at the Charlotte Convention Center (CCC), followed by area-wide enthusiast activities. The event will bring together all segments of the automotive aftermarket community for the first time in the heart of the auto racing industry.
To get more information about HPX 2025, please visit www.TheHPX.com. HPX is on Instagram @HighPerformanceExpo, and @TheHPX on X, YouTube, LinkedIn and Facebook.
- administrator on Oct 29, 2024
- Article Date: 10/29/2024 by Brought to you by High Performance Expo